Held on the evening of January 15, the “CEO Summit: Bespoke Your Strategy” event organized by Khải Hoàn Land Group (HOSE: KHG) gathered around 250 prestigious agencies from across both Northern and Southern regions, ready for the debut of Bespoke-standard luxury apartments.
In its role as a leading prestigious Real Estate Developer and Investor, Khải Hoàn Land Group kicked off 2026 with the "CEO Summit: Bespoke Your Strategy" event, bringing together 250 agencies nationwide. This was not merely the launchpad for a new project, but also a strategic declaration for a breakthrough growth phase, positioning Khải Hoàn Land to lead the market in its new cycle of expansion.
Speaking at the event, Ms. Đinh Nhật Hạnh – Vice Chairwoman of the Board of Directors cum General Director of Khải Hoàn Land Group, highlighted the brand's new positioning: A leading, prestigious Real Estate Developer and Investor. After nearly 20 years of accumulating experience and preparing resources, the Group will now focus on unlocking its land bank, transforming this advantage into high-potential, highly coveted projects. Guided by the philosophy "Excellence in every home," the Group continuously invests and pays meticulous attention to detail so that each product is not just a residence, but an exquisite living experience that anticipates modern trends and nurtures a civilized community—where every owner discovers enduring pride and lasting connection.
According to the latest announcements, Khải Hoàn Land owns and is developing a land bank of up to 1,000ha, situated at strategic locations across TP.HCM (including former Bình Dương and Vũng Tàu); Tây Ninh (former Long An); Lâm Đồng (former Phan Thiết), Vĩnh Long, Phú Quốc… Over the next 3 years, the Group will introduce approximately 20,000 products across core segments such as apartments, villas, and shophouses. In Q2/2026, around 4,000 luxury-standard units located in strategic locations of TP.HCM are expected to be launched.
Previously, the Khải Hoàn Prime project developed by the Group made a prominent mark in the market thanks to its solid legal standing and rapid construction progress. The project received high acclaim for its master planning, synchronized amenities, and long-term value appreciation potential—demonstrating the prestige, financial capability, and execution prowess of Khải Hoàn Land, and laying a solid foundation for future project rollouts.
Gearing up for an accelerated journey of development, the "CEO Summit: Bespoke Your Strategy" event officially kicked off the launch roadmap for Khải Hoàn Land's new project along the Quốc lộ 13 corridor, Thuận Giao ward (former Bình Dương)—the new growth epicenter of the northeastern TP.HCM real estate market. Mr. Trần Trường Sơn - Sales & Marketing Advisor for the project, shared that following July 1, 2025, with administrative reorganizations aligning with new development directions, several areas are progressively transforming into high-tech industrial hubs, particularly ecosystems centered around AI, research, and innovation, prominently Bình Dương—a vital piece of the TP.HCM megacity. The influx of tech specialists, researchers, academics, and high-income young professionals into this region will bring strong demand for luxury living spaces designed to completely new standards.
Capturing this trend, Khải Hoàn Land is developing the Bespoke product line—luxury apartments tailor-made for the elite community, where every space, amenity, and experience is deeply personalized. With the rarity of this unique product line, Khải Hoàn Imperial – Bespoke Luxury Apartments will establish its own competitive edge, pioneering contemporary living trends. This is a unique, high-potential product that more than 250 partner agencies are eager to include in their core sales portfolio for 2026.
According to initial disclosures, Khải Hoàn Imperial is situated right on the front of Quốc lộ 13, opposite AEON MALL Bình Dương, adjacent to the future Metro Line 2 and a 104 ha golf course. The project comprises 41 above-ground floors and 3 basements—making it the tallest development in the area to date—delivering nearly 1,400 luxury units alongside a multi-tiered, unique, and premier amenity ecosystem. Notably, Khải Hoàn Imperial is crafted through a human-centric process tailored to the tastes, preferences, and needs of key customer groups to deliver an entirely fresh, personalized living experience.
According to Mr. Ngô Văn - Marketing Director of the project, across consumer sectors in general and real estate in particular, products developed around the Bespoke concept will strongly lead market trends, satisfying increasingly differentiated living, residing, and entertaining desires that emphasize individuality. The arrival of Khải Hoàn Imperial not only establishes a new living benchmark, but also stands as an emotionally meaningful asset for every homeowner, alongside high liquidity, substantial growth upside, and long-term asset accumulation value.
From 2026 onward, experts predict that the real estate market will enter a new, selective, sustainable, and long-term growth phase. In this landscape, products that accurately decode customer needs, seize market transition trends, and are built on transparent legal foundations, methodical master planning, and strategic infrastructure corridors like Khải Hoàn Imperial will hold significant advantages, creating a natural pull for both end-users and investors alike.